This project takes, as its starting point, the Sustainable Development Goals. 

The UN highlights how ‘The Sustainable Development Goals are the blueprint to achieve a better and more 
sustainable future for all’ (United Nation, n.d.) In this project, my intention is to explore the concept of what does 
‘better’ means for nations and individuals. Gross Domestic Product (GDP) is a familiar and widely used measure of 
success for countries. But what can this tell us about the actual well-being of individuals?

In this piece of work, GDP and levels of happiness are compared, and the possible relationship between types of 
industry and within different countries and GDP and levels of happiness explored. The intention of this outcome is 
to make individuals take another look at how we define success. It is intended as a starting point for a 
conversation about we value in our societies and what our goals for future development should be.
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