This was a self-inisiated project, which I
designed a typeface to promote London.
The design of this typeface was inspired by
the Gherkin, the posters background was the
grid I have set up for designing typeface.
# Typeface design
# Layout design
# Motion graphic
The promotional video was to show
audiences that the typeface was inspired by
the perfect triangle structure of Gherkin. In
order to indicate the connection between
typeface and architecture, I also include the
motion of building a typeface.
# Typeface design
# Layout design
# Motion graphic
Process
